Gorilla 76 is looking for full-time Performance Marketer candidates. As part of the Strategy Department, you’ll be responsible for building and maintaining digital paid media campaigns that deliver meaningful business outcomes for our clients in the B2B manufacturing space.
Your key accountabilities will include:
Before applying, please review the following:
This position focuses on generating marketing-sourced pipeline revenue for our clients.
You’ll be responsible for executing campaigns for our clients to drive the best results possible. You'll work closely with the performance marketing team and client account strategists who will serve as a feedback loop for you in terms of what’s working and what’s not. You're empowered to perform audience research, make tweaks, surface recommendations and develop new campaign ideas based on what you’re seeing succeed in campaign performance.
You’ll need to be well-versed in Google search, LinkedIn and Facebook ad platforms, with the possibility of researching and adding more platforms to our offering as appropriate. We're focused on driving true results for our clients. Capture demand where it exists, create demand over the long term. Throughout it all, it’s important to never lose sight of marketing fundamentals.
Internally, you’re the embodiment of our “results” core value. You own the campaign side of our client engagements that are the catalyst for helping our clients achieve their goals.
What that looks like:
Within the Strategy department, you’ll work closely with the Senior Performance Marketer, the Strategy Director and Senior Strategists to continuously audit and refine our demand generation playbook, reporting directly to the Senior Performance Marketer.
You’ll also work to resolve issues, define processes and better your teammates.
What that looks like:
Putting your role into perspective
You'll work with a dedicated account Strategist on multiple accounts. Together you both will lead the advertising campaigns — which are our primary lever for content distribution and bringing in marketing-sourced pipeline and revenue. You'll be a stone-cold executioner; the account Strategist will be a feedback loop and a second set of eyes to look at performance against the plan, the goals and the foundational work. Together, you both will make the most out of a given client’s budget and content
Client strategy begins with our Road Map discovery process. This involves a half-day Discovery Workshop with the client’s leadership team to deepen our understanding of their business. You will get briefed on the Road Map but not be an integral part of the process.
After the client signs onto a Phase One engagement and the foundational work is ongoing, you’ll start executing your part of the plan and, most importantly, reaching the client’s goals.
Some travel is possible.
Within three months you’ll...
Within six months you’ll…
Within one year you’ll…
While small and tight-knit, we’re a team, not a family. This helps us hold one another accountable. If you’re wondering who we are — look to our manifesto and five core values. Check out our Instagram. And see what people say about us on Glassdoor.
You'll use the following tools to get work done
By applying for this position, you are certifying that the information provided on this application form and any other documents provided to Gorilla 76 are complete and accurate. If asked to provide work samples, you are certifying that samples provided were created by you. Withholding information or providing false information will result in a refusal to hire or termination of your employment. This application is valid for 90 days, and you must reapply for consideration beyond 90 days.
Equal Employment Opportunity has been, and will continue to be, a fundamental principle and policy at Gorilla 76, where employment is based upon your capabilities and qualifications without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship status, marital status or any other legally protected characteristic. This policy of Equal Employment Opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.
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