Conversion writers at Gorilla 76 are responsible for ideating and executing on copy (in the form of ads and landing pages) that persuades and drives action.
Key accountabilities will include:
Before applying, please review the following:
As part of the Content Department, you’ll be assigned clients while also supporting the initiatives of the department and the agency as a whole. You will report to the Content Director.
You will be responsible for writing copy that changes minds.
Sometimes, that means persuading someone to request a consultation. Other times, it’s capturing and holding their attention long enough to teach them about a core industry concept.
At all times, your copy will be measured against tangible results: did the ad or landing page achieve the goal it needed to?
The team will rely on you to apply CRO best practices to everything you write. Your copy doesn’t need to “sound good” — it needs to work. After all, “good ads sell stuff.” Success is measured in outcomes: in-platform campaign performance, high-intent conversions, pipeline generated.
You’ll work closely with our Performance Marketer to monitor the performance of your copy — and incorporate those learnings into future projects. Over time, phrases like this should be common: “This type of messaging has historically performed best for [client X]; with that in mind, here’s how I think we should approach this project …”
You should always have a very clear “why” behind every word you write.
You’ll mainly write ads and landing pages to support paid campaigns (Google Ads, LinkedIn, Facebook), but may occasionally be looped in to help with video scripts, product page copy and other miscellaneous copy needs.
Your days will mostly consist of drafting, editing and publishing high-quality copy that converts while remaining in constant communication (via project management software, instant messenger or email) with project teams in service of the same.
You’ll attend internal meetings as needed as projects or campaigns progress.
In time, you’ll occasionally lead client-facing meetings and workshops where conversion copywriting is concerned.
Your written work
While each written product we offer our clients is unique, they generally proceed in this way:
You’ll have access to training on processes, templates and past examples. And the Content Director’s door is always open if you have any questions or feel you need more guidance.
No day is the same. No day is average.
Some days you’ll spend hours in a row drafting and editing. Some days you’ll bounce from small assignment to small assignment. Some days you’ll have lots of meetings. Some days you’ll be asked to drop it all to tackle a quick-turn project no one predicted was coming. It’s the nature of the work.
As such, organizing and prioritizing work to meet multiple deadlines is the name of the game. That means you need to keep your teammates in the loop all the time. Our work is collaborative and interdependent. You depend on the team and the team depends on you.
You’ll typically work eight-hour days. Sometimes it’s longer — but we won’t let it get out of hand. Sometimes it’s shorter.
Some travel is possible.
The Content Department
Writers, a content specialist, a videographer and the content director make up this dynamic team.
We come from many different places and professional backgrounds, but each has this in common: an exceptional skill for seeking information, understanding it and then presenting it so that others can, too. And we’ll always do it ethically. We care so much about that, we made a code of ethics. Read it here.
It’s a group of grammar nerds, technical geeks and bookworms who care about each other and about doing great work.
Putting the role into perspective
A main service offering is the Phase One Implementation, a months-long engagement during which our team designs, builds and tweaks a marketing program that drives meaningful business outcomes for our clients. You will lead any conversion copywriting.
Later stages of the Phase One Implementation include distributing content to targeted audiences and tweaking initiatives as results come in — an effort mainly owned by strategists (but with your support as needed).
We also provide retainer work for legacy clients, constituting an ongoing and indefinite cycle of strategizing and implementing marketing initiatives.
Within three months you’ll...
Within six months you’ll…
Within one year you’ll…
While small and tightknit, we’re a team, not a family. This helps us hold one another accountable. If you’re wondering who we are, look to our manifesto and five core values. Check out our Instagram. And see what people say about us on Glassdoor.
You’ll use the following tools to get work done
By applying for this position, you are certifying that the information provided on this application form and any other documents provided to Gorilla 76 are complete and accurate. If asked to provide work samples, you are certifying that samples provided were created by you. Withholding information or providing false information will result in a refusal to hire or termination of your employment. This application is valid for 90 days, and you must reapply for consideration beyond 90 days.
Equal Employment Opportunity has been, and will continue to be, a fundamental principle and policy at Gorilla 76, where employment is based upon your capabilities and qualifications without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship status, marital status or any other legally protected characteristic. This policy of Equal Employment Opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.
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