Gorilla 76 is looking for full-time Demand Generation Strategist candidates. As part of the Strategy Department, you’ll be responsible for developing modern marketing programs that deliver meaningful business outcomes for our clients in the B2B manufacturing space.
Your key accountabilities will include:
- Client results
- Content strategy
- Strategic direction of accounts
- Measurement / reporting
- Platform proficiency
- Client retention and growth
Before applying, please review the following:
Your role
This position focuses on generating marketing-sourced pipeline revenue for our clients.
You’ll be responsible for leading discovery workshops with our clients to learn more about their unique challenges and opportunities. Then, you’ll align the right marketing strategy to help them achieve their revenue goal. You’ll not only need a deep understanding of demand generation strategy, but you’ll also need to be able to lead our team to be able to execute on your vision and deliver results.
You’ll need to be able to shift from high-level consulting while leading client-facing workshops and meetings, to tactical execution when setting up paid social and search campaigns or diving deep into reporting to let data guide your decision making. Throughout it all, it’s important to never lose sight of marketing fundamentals.
What that looks like:
- Leading discovery workshops with potential clients, and developing months-long marketing road maps that will help them achieve their revenue goals
- Providing guidance and giving feedback to creative teams that result in ads, landing pages and experiences that drive conversions and, ultimately, pipeline revenue
- Diving deep into the data, identifying key insights that will guide creative and strategic decisions; then reporting those insights in a digestible manner to clients
- Seamlessly moving from strategic (e.g., consulting clients on workshops) to tactical (e.g., setting up campaigns) levels of thinking
- Reading, reading, reading; from new marketing books to updates to the platforms we use, you’re constantly bettering yourself by seeking out new knowledge
Internally, you’re the embodiment of our “results” core value. You guide and lead the team in activities that will help our clients achieve their revenue goals.
What that looks like:
- Providing guidance and giving feedback to creative teams that result in ads, landing pages and experiences that drive conversions and, ultimately, pipeline revenue
- Seeking smart solutions to the myriad problems and roadblocks that inevitably come up in any marketing program
- Constantly pushing the team to consider decisions strategically with an eye toward results: What path is best suited to help our clients achieve their revenue goals?
Within the Strategy department, you’ll work closely with the Strategy Director and Senior Strategists to build and refine our demand generation playbook. You’ll also work to resolve issues, define processes and better your teammates.
What that looks like:
- Meeting weekly as a department to identify and work through issues
- Diving into professional development opportunities
- Sharing wins and challenges with the team
- Owning responsibilities for the department
Putting your role into perspective
Once a potential client has expressed interest in working with Gorilla, you will lead our Road Map discovery process alongside the Strategy Director. This will involve leading a half-day Discovery Workshop with the client’s leadership team to deepen our understanding of their business. Then you’ll supplement what you learned with research, and craft a documented action plan (Phase One Implementation plan) containing all the marketing activities you recommend to help them achieve their revenue goals.
After the client signs onto a Phase One engagement, you’ll lead the team in executing your plan and, most importantly, reaching the client’s goals.
Within three months you’ll...
- Have finished your onboarding and training
- Learn how to use our tech stack
- Have met with all department directors
- Lead approximately four clients
- Attend monthly State of Gorilla meetings
- Gain an understanding of Gorilla’s workflow
- Set goals, professional and personal, for the rest of your year
Within six months you’ll…
- Own a full portfolio of client work
- Have earned the trust of your team as a leader on your accounts
- Support strategic plan development to retain your clients
- Have built lasting relationships with your clients and fellow Gorillas
- Feel comfortable in owning your role and work
Within one year you’ll…
- Be an expert in your role
The person
- Has a minimum of two years of experience working in a strategic marketing role
- Has a wealth of experience running demand generation campaigns
- Knows how to develop full-scale marketing programs leveraging digital channels to drive leads and, ultimately, revenue
- Isn’t afraid of collaborating with C-level executives to understand the client’s business, to develop marketing strategies, to fix problems as they come up and to ensure the leadership team understands the impact of our efforts
- Has a high level of tenacity and can have tough conversations with clients and team members
- Is a strong, empathetic, persuasive and strategic leader. Having the right vision doesn’t count for much if you can’t lead the team and client in executing it
- Is a confident multitasker and can evaluate priorities with an attention to detail
- Is a motivated self-starter who may not always have all of the information to get the job done, but will figure it out
- Has an analytical mind, and isn’t afraid of uncovering and interpreting data (from HubSpot, Salesforce, Analytics and more) to reveal insights that drive decision-making
- Is empathetic and understanding in interactions with clients and internal team members and communicates in a way that both can understand
The team
While small and tight-knit, we’re a team, not a family. This helps us hold one another accountable. If you’re wondering who we are - look to our manifesto and five core values. Check out our Instagram. And see what people say about us on Glassdoor.
You'll use the following tools to get work done
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- Databox
- Metadata
- SEMRush
- SparkToro
- ClickUp
- Slack
- Google Calendar
- Gmail
- Zoom
- Loom
- Keynote
- Word
- Excel
- Dropbox
- HubSpot
- MacOS
By applying for this position, you are certifying that the information provided on this application form and any other documents provided to Gorilla 76 are complete and accurate. If asked to provide work samples, you are certifying that samples provided were created by you. Withholding information or providing false information will result in a refusal to hire or termination of your employment. This application is valid for 90 days, and you must reapply for consideration beyond 90 days.
Equal Employment Opportunity has been, and will continue to be, a fundamental principle and policy at Gorilla 76, where employment is based upon your capabilities and qualifications without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship status, marital status or any other legally protected characteristic. This policy of Equal Employment Opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.
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